Know your customer
Attracting new customers are costlier than retaining your old customers
Technology is affecting the way business functions today. Gone are the days where all functions were happening with the help of ledgers and files that occupied huge office space. Products were sold to customers whose minimal details were difficult to manage. Today we have moved to a more mobile work style. Organizations are looking to enrich their performance and enhance their process by saving time and cost with new functionalities and services. With just few connected devices, employees are at ease to show efficiency and bring enormous amount of profit to businesses and outstanding customer experience. Now every company has enough access to data about customers, their demographic positions, product preferences and even their social media posts.